In Part 1 we learned about the importance of using compelling, intriguing and provocative email subject lines to entice people to open our emails (missed Part 1?  Read about it HERE).

Part 2

In Part 2, we will talk about how to avoid the SPAM/JUNK filters and improve the chances your emails will get to the subscribers inbox.  After all, if your email does not make it to their inbox, then your compelling subject line will never be seen!

Most people know there are certain words and phrases to be avoided when writing emails, and I cover some of the most common words/phrases in the video.  However, there are also several formatting issues that need to be followed to stay out of the dreaded SPAM/JUNK folders.  Think you know what they are?  Watch the video to learn how to stay out of the SPAM/JUNK folder:

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